Celebrity Feuds: The New Way of Maintaing Relevance

Since the dawn of social media, Twitter has become a prominent outlet for celebrities to promote new projects they have been working on, connect with fans, and as of late – feud with their fellow celebrities. Even with a limit of 140 characters, when emotions run high and fingers begin to fly free, some heated disagreements come to light. Azealia Banks gets angry – again. Some of pop-music royalty could not find the harmonies with one another. Oh, and like always, there was some Kardashian drama that we struggled to “keep up” with. Being such a prominent occurrence as of late though, by almost everybody in Hollywood, are these feuds genuine? Or is this an act to continually stay within the limelight?

In 2015, Nicki Minaj’s internet-stopping “Anaconda” music video lacked a nomination for Video of the Year at the VMAs. What do you do when your video is overseen? You start a twitter feud in protest. “If your video celebrates women with very slim bod
ies, you will be nominated for vid of the year” tweeted out the hip-hop artist. Taylor Swift, who did receive a nomination for her Bad Blood video, took the tweet as an intentional diss and began responding to the remarks. The songstress took to the platform, tweeting that “I’ve done nothing but love &support you. It’s unlike you to put women against each other. Maybe one of the men took your slot.” With a string of back-and-forth tweets, the two eventually settled the argument with Swift admitting to her mistakes of reacting to the initial tweet. This “feud” is one that could be deemed more staged than most, as the pair ended up on stage with one another performing at the said music awards. Coincidence? I believe not.

Whether these feuds are staged or not we will never know – however, they are cleverly timed by the celebrities. New single about to be released? Feud. New movie? Feud. Popularity and exposure slowly starting to deteriorate? Feud. These instances are tactics in themselves, catapulting the profile of those feuding back into the tabloids, twitter-sphere and elevating their fame status. Commercial gain is necessary within Hollywood, so when all else is failing, start a twitter feud.

These individuals of power need to utilise their voices to raise awareness on the important issues going on within the world, not having petty arguments over such minimalistic problems.

Watch the two songstresses perform together after their alleged feud, and you be the judge as to whether it was real or staged.


Rocking Social Media to Obtain Your Dream Job

Social media has flipped the world upside down over the past decade. With the introduction of some of the most prominent social apps of our time, being the likes of Facebook, Instagram, YouTube, Snapchat, etc, the ways in which we are able to communicate with one another has vastly heightened. However, this is not the only practical use of these platforms anymore. If used correctly, in association with implementing the right tactics, these platforms have the capability of helping individuals build an empire and solidify themselves as a force to be reckoned with.

Collectively, let’s look upon the YouTube community. Majority of the modern-day vloggers started out as just regular people, like you and me, but have now cemented themselves within their respective industry through their cunning implementation of social media tactics. Take Zoe Sugg for example, better known by her online personality, Zoella. In early 2009, the online sensation created her YouTube account while working as an apprentice interior designer. The channel consisted of mostly of fashion tips, beauty hauls and her signature “favourite” videos, in association with her weekly vlogs. The channel rose to immense success, gaining notable exposure around the globe – securing a commendable 10 million followers to date. Sugg now boasts a successful skin care/make-up range to her name, as well as being a New York Times best selling author with her novel series, Girl Online.

On the other end of the spectrum, we have Jim Chapman. Much like Zoella, beginning his online ventures in 2010, his career and social presence has since skyrocketed. Initially composing his YouTube page around the topics of pop culture, men’s fashion and daily vlogging, Chapman has successfully expanded out into mainstream media channels. Now a prominent figure in British television, Chapman regularly works as red carpet correspondent for UK film premieres, as well as working alongside the BBC to produce documentary features centred on the lifestyles of online influencers. Chapman now claims a monthly contributor position for British GQ Magazine, publishing his own sections around men’s fashion, while also holding a position upon the British Fashion Council.

Although being regarded as a fluke by some, it is undeniable that these individuals have created an empire through the use of social media. By employing the proper tactics, such as listening to audiences, offering something of value, building relationships and being consistent, they have solidified a career of consistent achievement across all platforms. Despite still being a platform clouded with judgement, social media is the modern-day success story capable of building the path between dreams and reality.

For a little in sight into the lives of these individuals, here’s a clip of Zoella and Jim playing the whisper challenge!

Influencer Marketing: Why Every Business Needs A Strategy

In this day and age, using celebrities to endorse products has become a new norm for the modern-day marketing industry. From once being such a ridiculed idea, to now one of the most prominent practices in the industry, celebrity endorsements are slowly beginning to take over the world of marketing. Whether it be scrolling through Facebook, or turning on the television, we are faced with these Hollywood endorsements everywhere we look.

A celebrity has the capability to increase a brands growth, sales and cement its place as a key company within the market – all through endorsing one measly product. These glorified individuals instantaneously provide the brand with a sense of credibility to their public, which in turn causes a rise of attraction from the consumer market. Having these celebrities throw their names upon certain products causes publics to develop a significant attachment to the item being endorsed. Whether it be from a teenage girl seeing her favourite pop star plastered over a make-up brand, or a sporting legend associated with a particular brand, having these individuals attached to a certain product works to influence the surrounding public. Research has revealed that individuals tend to replicate the lifestyles of celebrities they admire most, which in turn leads them to purchasing the products being marketed.

kTake the Kardashians for example; if you scroll through any of their Instagram profiles you will notice how often they are endorsing products upon their social media platforms. Companies are aware of the mass following these girls have generated, so are constantly battling it out to have their product featured upon one of these pages. Kourtney, for example, continuously works alongside FitTea posting about their latest and greatest products on her page. In turn, the profit of the company lifted 39% over the span of 6 months. On the other hand, Kylie is very much affiliated with Daniel Wellington Watches, regularly posting discount codes for her followers to get her “favourite” watches. Again, due to this the profitability of the company lifted over the span of time she was endorsing their products.

Aligning brand image so closely with celebrities can be immensely valuable across all platforms. It can quite literally be the difference between making or breaking a company. As the great Aristotle once said, “Any brand can get a celebrity – that’s easy. But getting a celebrity consistent with the right brand… that is not easy”.